Hello, my name is Nancy Brumfield. I am currently pursuing a bachelor’s degree in Digital Marketing at Full Sail University. As part of my education journey, I am learning how to develop strategies, develop content, and distribute content to a target market to meet the marketing goals of a business. First, I must choose a brand to focus on for this class.
For this course, the brand I have chosen to focus on is Nina & Pinta Caravels. I chose this company because it’s a local small business that travels the US giving the public a glimpse into the 15th Century. Once I graduate, I want to focus on helping small local businesses increase brand awareness through social media marketing, so this company is a great way to practice the skills I need in my future career. Being able to tour a 15th Century ship that is a replica of one of the ships Christopher Columbus sailed on his voyage across the Atlantic Ocean is an unforgettable way to bring history to life. As a mom, I can see the educational value these ships give children in communities across the country.
In this course, I hope to learn how to develop the right strategy and content a company needs to use to meet its business goals. I also hope to learn which social media platform works best for different types of businesses and target markets.
I am looking forward to learning how I can help small businesses, like the Nina & Pinta Caravel, through the strategy, development, and distribution of content. Learning how I can help a business meet its goals with the use of content through the proper channel will help me in my future job as a digital marketer.