I have chosen to write a blog post as my content deliverable for Nina and Pinta Caravels, a local business offering a unique glimpse into the 15th Century, including the history of Christopher Columbus. Their demographic is teachers and parents with elementary and middle school-aged children. Most teachers use social media to get inspiration for new ideas and find classroom resources. This week I had to choose social media outlet(s) compatible with the blog post I will be writing for my content deliverable. I chose Pinterest and YouTube.
Pinterest is my #1 choice for this assignment. 73% of educators and 80% of mothers in the US use Pinterest (Aslam, 2022). With these percentages, I would be crazy not to use it! Not only does most of the target market use Pinterest, but it’s also easy to post a photo or short video to Pinterest. Linking pins to the blog post will meet the marketing goal of raising brand awareness and increasing traffic to the website.
A whopping 95% of elementary and middle school teachers use YouTube in the classroom, making this another social media channel that Nina and Pinta Caravels should use to raise brand awareness (Nagel, 2019). Posting videos of the crew hoisting the sails, what life is like on the boats, and a virtual tour of the boats is a great resource for teachers to use in their classrooms to engage students in learning about a subject that may otherwise be boring. It brings history to life, making it real, which is the purpose of teaching history in elementary school (Hoge, 1988).
While every social media platform has its advantages, Pinterest and YouTube are the best choices for Nina and Pinta Caravels. These two platforms are where teachers spend time looking for teaching ideas and resources, making them the best way to raise brand awareness and increase traffic to the website, which is the marketing goal.