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A Social Media Strategy

I have chosen to write a blog post as my content deliverable for Nina and Pinta Caravels, a local business offering a unique glimpse into the 15th Century, including the history of Christopher Columbus. Their demographic is teachers and parents with elementary and middle school-aged children. Most teachers use social media to get inspiration for new […]

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My Content Strategy

As I mentioned in my last post, this month I am learning how to develop strategies, develop content, and distribute content to a target market to meet the marketing goals of a business. My chosen brand for assignments this month is Nina and Pinta Caravels. It’s a small local business that travels from port to […]